Glenmorangie unveils its new identity : a reimagined trilogy

A renewed range, three exceptional age statements, one enduring pursuit of perfection.

Bourchanin is pleased to introduce Glenmorangie’s refreshed identity to the Moroccan market, a significant evolution highlighting three iconic expressions: 12, 15 and 18 years.

The Highland distillery presents a contemporary, refined packaging design crafted to reveal the character and sensory universe of each whisky.

Inspired by the colours, textures and emotions woven into Glenmorangie’s style, this new visual language offers greater clarity, vibrancy and modernity while preserving the Maison’s signature elegance.

With this redesign, Glenmorangie embraces a bold vision: making its craftsmanship more expressive and engaging, without compromising its heritage.

Bourchanin is proud to support the rollout of this renewed identity and to continue representing global houses distinguished by creativity, precision and attention to detail.