ABOUT BOURCHANIN
Founded in 1912 in Morocco, Bourchanin is a historic family-owned business integrated into the Kabbaj Group, which operates across several strategic sectors such as fast-moving consumer goods (FMCG), hospitality, agriculture, and real estate.
« Founded in 1912 as a family business, Bourchanin has always been driven by a clear belief: building brands that deliver long-term value for our partners, our teams and consumers.
Our mission is anchored in excellence, integrity and the trust we cultivate over time, within a deeply family-oriented culture. These principles shape our development and guide every decision we make.
Today, we are proud to represent the world’s most prestigious international houses, while also developing our own products, a reflection of Moroccan expertise nurtured with care, commitment and high standards.
This achievement is first and foremost the result of our people. The women and men of Bourchanin bring energy, professionalism and high expectations to everything they do, every single day.
Looking ahead, we move forward with ambition and confidence, convinced that together we will continue to grow our brands and write the next chapters of our story. »
Omar Kabbaj
CEO
Employees
A dedicated team of professionals, passionate about delivering excellence in every aspect of our operations.
Years of expertise
A century-long legacy of excellence, rooted in Morocco since 1912, delivering unparalleled quality in food and beverage distribution.
Partners
Trusted alliances with iconic global brands, bringing the finest champagne, spirits, and gourmet products to Morocco’s market.
Brands
A curated portfolio of prestigious international and local brands, showcasing the best in beverages and culinary artistry.
EXPERTISE
A key player in representing and distributing international beverage and food brands, Bourchanin has been partnering with renowned companies for decades in the categories of champagne, spirits, wines, beers, non-alcoholic beverages, and premium food products.
Each partnership is based on a dedicated approach to building, anchoring, and sustainably developing brands in the Moroccan market.
In parallel, Bourchanin also develops its own brands through integrated agricultural projects, with large-scale vineyards and olive groves dedicated to producing Moroccan wines and olive oil.
Import
We bring the world’s finest premium brands to Morocco, ensuring seamless integration and market success.
National Distribution
Our extensive network guarantees efficient distribution across Morocco for both global and local products.
Brand Building
We elevate your brand’s presence in Morocco through strategic marketing and tailored positioning.
Advice
We provide expert guidance, business advice and staff training to help our clients grow their business.
Producer
At Les Deux Domaines, we craft exceptional local wines and olive oil, rooted in Morocco’s rich heritage.
Export
We support the global reach of Moroccan products, showcasing their quality on an international stage.
The history of Bourchanin
1912
Creation of the company by Mr. and Mrs. Bourchanin as a small, family-run business.
1974
Acquisition of the company by Mr. Omar Kabbaj who was to lead Bourchanin to national growth.
2006
Creation of the subsidiary Les Deux Domaines and acquisition of two farms in the Khemisset region.
2007
Planting of vineyards and olive trees in preparation of creating Morocco’s finest local products.
2008
Creation of the winery at Les Deux Domaines, dedicated to producing local Moroccan wine.
2010
First production of olive oil and wine at the estate, with the launch of the Eclipse wine brand.
Our commitment to excellence and sustainable growth has led to decade-long partnerships with the world’s biggest brands.
Whether you’re a brand seeking a trusted partner in Morocco, a professional buyer looking for quality products for your business, a consumer curious about our range, or a talent eager to join our team, we’d love to hear from you.
Premium brands, unmatched
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