Senior Brand Manager (M/F)

Reporting to the Marketing Director, you will be responsible for defining and deploying the strategy of your brands, as well as their positioning and performance on the market.

Marketing|Permanent|Casablanca

Job Description

Define and implement brand strategies
Analyse market trends, competition and consumer behaviour
Build and manage annual marketing plans (launches, campaigns, activations)
Develop brand identity: storytelling, visuals and communication tone
Coordinate internal teams and external partners (agencies, influencers, studios)
Drive innovation initiatives and monitor performance
Adapt international strategies to local market context